Online Marketing Specialist - Remote

We are looking for a qualified Online Marketer for a healthcare website. The goal of the campaigns will be to generate customer leads. We are looking for innovative ideas that will help us in lead generation through promotion of content that is already developed.
Responsibilities:
Social Media Marketing - optimize social media profiles, promote contents on social media, build communities
Backlinks - create authentic and relevant backlinks - social bookmarking, profile creation, Web 2.0, Image Sharing & PDF sharing, Citation, Classified Ads, Do-Follow Blog Comments, Forum profiles, etc.
Community Building - build communities of targeted customers around their special interests
Search Engine Optimization - understand core SEO techniques and optimize pages and social accounts
eMail Marketing - create email content and target eMail campaigns
Competitive Analysis - ability to do in-depth competitive analysis
Fresh ideas on content marketing would be preferred.
Requirements
Bachelor’s degree in Marketing, Mass Communication, Journalism or a relevant field
Prior 3+ years experience as a content marketing, SEO, SMM or a similar role
Experience in email marketing
Proficiency in English along with excellent writing skills
Sound knowledge of SEO and keyword research
A keen eye for details
An analytical mind with a problem-solving attitude
Experience of working with latest marketing automation applications
Experience with a content management system
Ability to meet deadlines